The Importance of a Custom Website in the Digital Age

With the rise of “drag and drop” website builders, all of which tend to look rather similar to one another, the value of a dedicated website developer cannot be understated. Although streamlined sites may be more approachable to the average business person, their use of templates means that no matter how much you try you’ll always find a site that looks strikingly similar to another. Minimal features and not much room for change or growth leaves many of these prefabricated sites looking a bit bland and repetitive.